The Oriental Pearl Tower, also known as the Dongfang Mingzhu Tower, is in the centre of Lujiazui, faces the Bund and stands by the bank of Huangpu River. The tower is 468 meters high, the highest TV Tower in Asia and is the third highest one in the world. Its construction was started in 1991 and completed in 1994. Soon after that, it was opened to the public. Now it has become the centre of the culture, entertainment and tourism in the city of Shanghai.  

The Oriental Pearl Tower consists of three big columns which are 9 meters in diameter, the space module, the upper sphere, the lower sphere, five small spheres, tower base and the square. In the tower, there is a double-decked elevator which can hold fifty people at a time and two speed elevator which can run at speed of 7 meters second. These two elevators are the only ones of their kinds in China. The tower is equipped with three-dimensional lighting installation, which makes the whole tower very colorful and beautiful.

The sphere at the top has a diameter of 45 meters and is 263 meters above ground. It is the best place to get a bird's-eye view of Shanghai. When it is sunny, it is really relaxed and happy to have the distant views of the Sheshan, the Chongming Island and the Changjiang River. In the upper sphere, there are also the Revolving Restaurant, the Disco Hall, the Piano Bar and twenty KTV rooms, at 271 meters, are also opened to the public. The Restaurant revolves one circle an hour.

The Space module, which towers into the sky, has Sight-seeing Floor, Conference Hall and Coffee Bar in it. They are at the height of 350 meters. They are elegant and luxurious, enjoying exceptional advantages.

The Oriental Pearl Science Fantasy World has many wonderful and exciting entertainment items for both the young and the old. The entertainment list includes Journey through the Forest Trip on the South Pole, Travel in the Fancies, Diney Theatre, Laser Theatre, Bliss Square, Three-dimensional Movie and Hot Balloon. The Oriental Pearl Emporium Super-store Co., Ltd has an area of 18,000 square metres. It sells clothes, arts and crafts products, gold and silver articles, leather goods and foods. The tourists can have the fun of going shopping and tasting various foods while they are having the sight-seeing.

 

The Oriental Pearl Tower integrates broadcasting technologies with sightseeing, catering, shopping, amusement, and accommodations. It has become the symbol of the city and a major tour attraction in Shanghai and it is honored as one of the ten best views in Shanghai.